Article: Business Names Do Matter, Norm Brodsky
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Business Names Do Matter, Norm Brodsky
In the November 2005 issue of Inc. magazine, Norm Brodsky wrote: "Your company's name plays little, if any, role in determining your success."
I agree completely that a company with a bad or mediocre name can reach success. However, here are 10 reasons why coming up with a snappy, interesting and memorable name is worth the business owner's or organization's time and energy.
1. When you call or speak with strangers and mention the name of your company, and the name in and of itself provokes delighted recognition, this can get the business relationship off on a positive footing.
2. A distinctive name can attract the kind of customers you want and keep away those you don't want. For instance, if you can't stand dealing with those who have no se...
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