Article: Make It Simple... Make It Active
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Make It Simple... Make It Active
Your job as a copywriter is to convince your prospect -- of something. To do this, you must make your copy easy to read. And, the easiest way to accomplish this is to write short paragraphs that contain short sentences.
But there's more to having your copy "feel easy" than the length of the sentence. The words you use -- and the order in which you use them -- can have a huge impact on how effectively your copy "makes the sale."
Sound familiar? This is yet another way of stressing the importance of writing in a conversational tone. And, the key to a conversational tone? Write in "active voice" instead of "passive voice." (Don't let these terms throw you if you're not familiar with them. You'll understand them clearly in a moment.)
When you chat w...
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