Article: Why Cutting Prices Is Like Cutting Your Own Throat
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Why Cutting Prices Is Like Cutting Your Own Throat
It's the oldest sales tactic in the world...
And one of the worst...
Price cutting.
Before you make your next price cut in the face of sales resistance, the question you have to ask yourself is not, "Does it work?," but rather, "Can you live with the bargain?"
Here's a pop quiz: you - in your role as salesperson - go for the close. You ask the prospect to make a commitment and they don't. What's your first response?
Well, if you are like most people in a selling situation - whether you are the hired sales guy or the CEO-your first response to people not buying-for whatever the reason-is to say, "Would you buy if... ?," and the "if" is always some variant of, "...if the price was lower?"
And you ...
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