Article: The Marketing Plan And The Four P?s
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The Marketing Plan And The Four P?s
The Marketing Plan section of the business plan demonstrates how a company will penetrate the market with its products and services. The Marketing Plan should include ?the four P?s? ? Product, Promotions, Price, and Place.
Products and/or Services
The first ?P? stands for Product, but includes all products and services that the company offers. This section of the business plan should detail all the features of the products and services, how they work, their unique/proprietary attributes, etc. For products that are patented and/or technical in nature, drawings and backup materials should be presented in the Appendix.
Most growing companies offer certain products and services today but expect to offer more in the future. It is important to mention...
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