Article: Creativity And Innovation Management - Core Competencies And Competitive Advantage
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Creativity And Innovation Management - Core Competencies And Competitive Advantage
Following is a brief definition of core competencies and competitive advantage and their fit with creativity and innovation management.
Core Competence:
A core competence is one which critically underpins the organisation's competitive advantage. Companies can differentiate themselves from their competitors with specific core competencies, but often not for long. The differentiation is difficult to sustain and can often be imitated by competitors.
The integration (and attainment) of constituent skills that is the distinguishing mark of a core competence, is achieved and sustained through developing strong dynamic capabilities, particularly in a world of innovation based competition.
Competitive Advantage:
Whilst a ...
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