Article: Creativity And Innovation Management- Turning Ideas Into Action
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Creativity And Innovation Management- Turning Ideas Into Action
The phrase ?turning ideas into action? is a Russian doll.
Managing the ideas to implementation process is important for at least two reasons:
a)To make effective use of resources ? investing in one idea uses resources that could be applied to another idea. Yet all ideas do not have the same likelihood of success.
b)To prevent re-engineering. There is often not enough time to properly develop and commercialise a product but there always seems to be time to go back and fix it. It has been estimated that the cost of re-engineering ranges from the low to high billions every year.
Effective idea to implementation involves a number of disciplines:
a)Effective idea selection ? the first stage of innovation. Innovation ca...
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