Article: Marketing Research Evolves - Paid Surveys Come Of Age
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Marketing Research Evolves - Paid Surveys Come Of Age
Up until the 20th century, buying and selling was simple. Businesses were largely local which allowed for a close relationship between suppliers and consumers. Competition was non-existent and the opinion of consumers was felt to be irrelevant.
The rapid advancements during the Industrial Revolution quickly changed business operations from a seller's market to a buyer's market. Early marketing students had been educated as economists, schooled in the principle that demand was relevant to purchasing power. However, it became apparent that demand was much more complex than the financial ability to buy and that desire had become a factor in business.
New concepts in advertising proved that purchasing desires could be magnified and shaped by elements beyond mere a...
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