Article: Traditional Legal Lead Generation Is Dead - Discover How To Increase Requests For Consultation And Retain More Clients
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Traditional Legal Lead Generation Is Dead - Discover How To Increase Requests For Consultation And Retain More Clients
Professional legal marketers recently discovered that lawyers were consistently generating two types of client leads. One type of lead increased the number of actual clients and got favorable results and the other type was a complete waste of time.
Question Askers
This is a type of lead that is filled out by people who are window-shopping the legal community with varying degrees of interest and a vague understanding about what an attorney can do for them. They may not even grasp the importance of retaining a specialist in a particular area of law.
Educated, Motivated And Pre-Sold Prospects
This is a type of prospective client that has been carefully qualified, who has received a significant amount of information on the area of...
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