Article: How Web Analytics Helped Find A Million Dollar Hole
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How Web Analytics Helped Find A Million Dollar Hole
I?m often asked how we go about using web analytics to really pinpoint problems that make the tools worth the investment. Many people are dubious when asked to fork out 50,000 a year to have reports about how people visit their website. What I?m about to describe is a situation where one of our clients could potentially earn $1 Million per year because of the analytics tool they have installed. This article will describe how we used a key performance indicator to raise the problem and then go onto describe how we then found out what the issue was on the clients website.
The Key Performance Indicator or KPI
Ahh the KPI! It?s the latest buzzword flying around in the industry. What key measurements to use is an important point, but much more important is how you ...
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