Article: Fishing For Leads - The 5 Steps
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Fishing For Leads - The 5 Steps
If you have a new experience everyday, you will lead a fulfilling life.
I had one during my summer holidays, when I went out fishing for mackerel. After the trip, I had an epiphany ? I felt I was now able to explain easily, in 5 steps, how small companies can effectively increase their business.
We start with an anecdote, which captures the essence of the 5 steps, and hopefully will help you land next year?s profitable catch.
The first thing that I noticed when I got onto the small boat at the harbour in Enniscrone, Co. Sligo, was the cleanliness and order of the boat. The skipper in charge had all of the rods, upright, with their lines neatly tucked away, in holders. The holders were made out of piping, about 30cm long, which had been welded ...
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