Article: How To Build A Web Page That Sells
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How To Build A Web Page That Sells
Here are tips gleaned from roughly 10 years spent building websites and optimising them for high sales before the search engine submission process.
The home page content needs to be "catchy". You've got approximately 5 seconds to draw visitor's attention to the content of the site. When I enter the site, there has to be an incentive for me to stay.
Your home page should tell the story, preferrably in the headline and first paragraph. The rest of your web page should provide the detail. As I said, you have a matter of seconds to grab your visitor's attention. Do not blow it with a weak opening.
A good home page answers all of the "W" questions:
- who (is the site for),
- what (do you offer),
- where (your geograph...
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