Article: The Press Does Not Owe You Anything!
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The Press Does Not Owe You Anything!
The media makes a living by providing valuable news and information to its audience. Newspaper editors and TV's managing editors are bombarded every day with news releases from all over the world that they have to read, review, and consider for inclusion?consider for their readership.
Some musicians believe that if they write a press release that is newsworthy, that there is an obligation on the part of the newspaper to publish it. Not only is this not true, but this kind of attitude can be detrimental to obtaining the coverage that you want.
The media is not an extension of your marketing department. But, if you are fortunate and savvy enough to have information of value that their readers may be interested in, you will at least attract their attention. Edito...
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