Article: Creativity And Innovation Management- Why Products Fail.
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Creativity And Innovation Management- Why Products Fail.
There is no sure fire route to commercial success but the probability of success can be increased. This is important for at least two reasons:
a)Resource Management. The Economist (2003) states that 3000 bright ideas result in 100 worthwhile projects, which are winnowed down to four development programmes. And four such development programmes are required to stand any chance of getting one winner.
b)Time Management. Whilst it is often the case that sufficient time is not taken to develop a product fully, there is always time to go back and fix mistakes. The cost of product re-engineering varies from the low to high billions.
There are a number of techniques that allow better problem identification and idea generation (crea...
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