Article: Five Great News Stories You?re Sitting On Right Now
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Five Great News Stories You?re Sitting On Right Now
Smaller companies don?t always have the budget - or inclination - to retain a PR hotshot to tell the world about their business success, but that doesn?t mean they aren?t a ready source of news.
The problem is it?s often dull news which is ignored by all except the industry press and quite rightly so in most cases. If you land a contract, you issue a press release. If you take on a new senior sales rep, you issue a press release. Attending an exhibition? Press release, natch. These are simply announcements that you are doing what you do, that it?s business as usual.
With a little lateral thinking, however, you could be issuing press releases throughout the year which present topics and subjects that?ll have editors from all disciplines chasing you for the full...
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