Article: Online Coupons Furthering Consumerism
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Online Coupons Furthering Consumerism
Consumerism is the public face of capitalism. Ultimately, everyone is a consumer regardless of the political system in position - even communists had to buy things. But, consumerism has reached giddy heights in the "West", where the culture itself is one of "I want". Perhaps a more recognizable face of this is the "one up on the Jones'" ideology - the Jones' have a new car, then you had better get the next model.
Retailers have the bottom line in mind of course, their goal is to make as much profits as possible while attracting as many consumers as possible. Traditionally this is a razor's edge - if they charge too much for an item there will be other retailers who offer it at a reduced price, thus their profits dip. If they charge too little they will be swamped with consum...
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