Article: Customer Loyalty ? Multi-national Strategy On Mini Budget
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Customer Loyalty ? Multi-national Strategy On Mini Budget
Abstract
Customer Loyalty is a key element to profit growth. We can gain customers one by one yet lose them ten by ten if we do not prepare and deliver appropriately. Simple research will show us that customers cannot be forced into loyalty, we must earn it.
Introduction
By nature loyalty is fleeting. It is built on the strength of the relationship between a customer and a business.
Fill in the following blanks. My favourite drink is ?????? My favourite shirt colour is ?????.. I would buy ??????? for a gift for my mother. I doubt if many of us would have the same three choices written down. We are spoiled for choice.
Some ways in which loyalty is derived
We, as customers, can make satisfactory purchases at a ...
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