Article: How To Build Great Relationships Through Cold Calling Master The Foundation For Cold Calling Success
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How To Build Great Relationships Through Cold Calling Master The Foundation For Cold Calling Success
Sometimes the finest solutions are the simplest. Focusing on relationships when making cold calls is one of them. It keeps us genuine, and eliminates our dread of making cold calls. We?re real people talking about real things. We?re interested in the conversation, and it shows.
Most of us dislike putting on our ?salesperson persona? when we make cold calls. We think it?s needed, however, because we?ve been trained to make the sale. And yet we?re interacting with a live, breathing person without having any real connection to him or her. It often feels fake, and it often is.
This artificial role puts a great stress on us, and sabotages our cold calling conversations. When we aren?t genuine, it?s a red flag to the other person that we have a sales agenda. This pu...
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