Article: Affiliate Marketing And The TV Show ?Lost?
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Affiliate Marketing And The TV Show ?Lost?
I just finished watching the latest episode of ?Lost? on TV and noticed it was a little different from most episodes. Instead of the usual mysterious, cliffhanger type show, this one was more of a character-driven background story. Then I visited a ?Lost? fan forum and was surprised that many people were unhappy with the episode and thought it was too dull.
This got me thinking.
In the marketing world, we?re often told to ?sell the sizzle, not the steak?, meaning to excite your prospect?s emotions. But if you focus on the ?sizzle? in your affiliate marketing business, or any business, you will likely fail.
Why? Because, although it?s human nature to focus on the exciting aspects of your business, they may only play a small role in how much mone...
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