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Article: 12 Ways To Use E-learning For Customer Acquisition And Retention, Part 1

12 Ways To Use E-learning For Customer Acquisition And Retention, Part 1

Customer acquisition and customer retention are important issues for any company today. A simple definition of "customer acquisition" is the process of acquiring or obtaining new customers, and/or converting prospects to customers. "Customer retention" is the process of keeping, sustaining, and/or growing the relationship your customers have with your company and its products and services.

These activities become more involved for business-to-business, value-added, manufacturing, and technology companies that create and distribute complex products and services that require training and specific product knowledge in order to use the product or service effectively. Using e-learning, i.e., a learning management system to deliver web-based training and support for complex produc...

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12 Ways To Use E-learning For Customer Acquisition And Retention, Part 1
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Article: 12 Ways To Use E-learning For Customer Acquisition And Retention, Part 1

View Article: 12 Ways To Use E-learning For Customer Acquisition And Retention, Part 1 Back To Articles Directory Listing Page

View Article:
12 Ways To Use E-learning For Customer Acquisition And Retention, Part 1
Back To Articles Directory Listing Page