Article: Hoodia Gordonii Gets Dirty
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Hoodia Gordonii Gets Dirty
What is promised to be a great treatment for one of the western world?s fastest growing diseases, obesity, is also turning in to a marketing catfight.
For the uninitiated, Hoodia Gordonii was identified by the South African Council for Scientific and Industrial Research (CSIR) in the 1960?s as a potential appetite suppressant.
Used for generations by Kalahari Bushmen for generations as a way of defeating hunger on long and arduous hunting trips, the CSIR worked with a UK company Phytopharm to identify the active ingredient in Hoodia. This they did, and Phytopharm named this ?miracle molecule? P57 (it was their 57th ?discovery).
With Unilever now in partnership with Phytopharm to commercialise Hoodia, it promises to be a great support in the bat...
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