Article: Creativity Management And Time Pressure
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Creativity Management And Time Pressure
There is a pervasive belief that time pressure stimulates creativity. This is both true and false.
There are a number of forces at work:
a)Time pressure increases creative output. By forcing idea production, setting goals and incremental deadlines, a greater number of ideas are produced than if a ?do your best? approach is taken. If a leader asks particpants in an idea generating session to address a problem and think of at least 5 ideas every half an hour, then 80 ideas are produced by one individual and 1600 are produced by 20 individuals at the end of an average working day. This level of output is conscious and would not be produced normally.
b)Time pressure encourages prolific production and therefore the probability of generating good idea...
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