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Article: Great Leads -- The Paid Search Sales Funnel

Great Leads -- The Paid Search Sales Funnel

I wish there was one rule for paid search return on investment (ROI), but there are so many business types, strategies and plans out there that it is hard to justify a general benchmark.

One thing I have found very eye opening though is to track ROI down to the keyword level. For every conversion, we want to know exactly which keyword, campaign, and ad group caused it, and whether it came from the Google site, search network, or content network.

All you need to implement this is a good web stats software and special tracking urls.

I have one free generator tool that covers some basic stuff up at: http://vortex.successvideo.net/quick/qt.php that can get you started and I also have an article that tells you how to make them yourself at: http://mar...

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Great Leads -- The Paid Search Sales Funnel
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Article: Great Leads -- The Paid Search Sales Funnel

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Great Leads -- The Paid Search Sales Funnel
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