Article: Measuring Creativity, Diy Style

Measuring Creativity, Diy Style

Creativity measurement is often required in order to benchmark existing competencies, monitor improvement, increase output and generally provide tangible and useable processes and structures for clients.



Individuals can measure their own creativity, the creativity levels of their group, department or organisation.



However, a fundamental lack of understanding of creativity and innovation seems to make this a difficult task for many.



First, we need to define the difference between creativity and innovation. Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. This reveals at least two issues:



a)Creative measurement requires iso...
 

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Measuring Creativity, Diy Style

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