Article: Print-this-page Function - A Bad Idea And Its Solution
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Print-this-page Function - A Bad Idea And Its Solution
Reading in a browser is different than from paper
Writing text for online reading is different than composing an article for a printed magazine. One assumption is that visitors are ?jumpier? than readers. Subtitles, shorter sentences and paragraphs are key-elements in formatting online text to best effect.
The visitor?s interest needs to be captured before clicking on the next link. This is comparable to newspapers, where many pieces of information compete against each other on the same page.
Online content is printed on a crispy, blank page. There simply is no competition. The same text which was effective on the screen might look very bland printed. The short content, tuned to convey a message by starting every line with the perfect keyword, m...
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