Article: The Proof Is In The Proofing: 7 Tips To Develop Great Proofreading Skills
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The Proof Is In The Proofing: 7 Tips To Develop Great Proofreading Skills
In many professions, especially writing and internet marketing, the primary form of contact with customers is via the written word: website content, display ads, Spam-compliant emails, not to mention forum posts and even responses to queries, etc. The list is endless. And all of them have one thing in common: They are based on the written word.
Because of this, the importance of proofreading one's work, word-for-word, cannot be over-stressed. No one would think of making a presentation while wearing a shirt covered in grease or spaghetti-sauce stains. Nor, despite a few eccentric exceptions, of appearing at one's wedding in sandals and baggy shorts. Yet that is exactly the same thing as allowing even one 'typo' to appear in the final copy of any professional text.
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