Article: Writing To Overpower Your Competition
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Writing To Overpower Your Competition
© 2005
http://www.learn-copywriting.com
"We don't have any competition. We're a truly a one-of-a-kind company." I've heard that line from clients for years. I wish it were true, but it's simply not. In fact, it wouldn?t matter if you held a monopoly on your particular product or service; you'd still have competition. How? Because your competition doesn't come from a singular source.
There may be no other businesses that sell the product or service you sell, but you still have competition. Once that's understood you have a greater advantage when it comes to copywriting. You can recognize the other options your customers have before them and can position yourself as the only logical choice.
Know Who Your Competition Is
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