Article: Teaching Large Companies To Think Like The Little Guys
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Teaching Large Companies To Think Like The Little Guys
Q: I am an executive at a large company and in our industry we are seeing a trend wherein smaller companies are gaining market share at an alarming rate. Our CEO believes the reason for this is that smaller companies are more prone to innovation and more entrepreneurial than larger companies. He has instructed me to form a committee to study this trend and make recommendations on how we should deal with it. I?m an executive, not an entrepreneur. Any advice would be very much appreciated.
-- Name withheld by request
A: Your question reminds me of the time my teenage daughter tricked me into doing a chemistry project for her under the pretense of asking for my advice. ?But, daddy, you?re just so smart?? The result was that her/my experiment got a C instead of an A and a...
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