Article: Creativity And Motivation
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Creativity And Motivation
Motivation in creativity and innovation is more important than personality traits. This is like possessing high intelligence ? one must be motivated to improve and apply it.
It is compelling that motivation and creative output are positively correlated. The more motivated an individual, the more likely he or she is to engage in the task at various cognitive levels until an outcome is achieved.
Contrary to many assertions, factors that make up motivation can be isolated, monitored and measured using standard quantitative techniques.
This allows a leader, consultant or manager to measure and improve motivation with a corresponding rise in creative output.
There are broad and specific categories of motivation.
Broad ...
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