Article: Business Web Content Writing Success: Scan-Ability
|
|
|
|
|
Business Web Content Writing Success: Scan-Ability
Scan-ability is a measured, objective, scientifically proven criterion of successful written web content. While making content easier for users to scan rather than read word-for-word involves a number of factors, simply re-structuring web content into sections and lists can yield stunning improvements.
Proven Web Content Success Factor: Scan-ability
I've found that scan-able content written with web publication in mind seriously out-performs content that was written as though for print:
* Greater conversions (sales or leads).
* Fewer visitors leaving the web page as soon as they arrive ("bounces").
* Longer average visits.
* More reprints (of distributed content), meaning greater exposure and links--e...
|
|
|
|
|
|
|
Home
|
Back To Articles Directory
|
|
|
Send your comments, Suggestions or
Queries regarding this site at roseindia_net@yahoo.com.
|
|
Copyright © 2006. All rights
reserved.
|
|