Article: Creativity Myths
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Creativity Myths
1. Creativity requires Creative Types
While some theorists assert that there are creativity traits such as tolerance for ambiguity and intolerance to conformity, these assertions are countered by the fact that traits are hard to identify and are not stable nor transferable across situations. Further, motivation is a critical factor. Additionally, creativity is a cognitive process and thus measurements like ?she looks creative? are poor benchmarks. All the research shows that everyone can produce novel, useful, varied, diverse ideas and looking for certain types to come up with them reduces total valuable output.
2. Money is the best Motivator
Material reward is a synergistic extrinsic motivator. That means that it is a factor that enhances intrinsic motivatio...
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