Article: Managing Creativity An Oxymoron! Not.
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Managing Creativity An Oxymoron! Not.
Interrogated on a beach in Barbados by friends insistent that there was little validity to my speciality, I have felt compelled to come up with the most common objections in the field of Managing Creativity and Innovation.
a) Managing Creativity and Innovation is an oxymoron! When ideas are required, leaders tend to herd people into a room with a flip chart and conduct (usually an ineffective) brainstorming session. Implicit in this action is an acceptance that certain techniques and processes can increase problem identification, idea generation and the elicitation of tacit knowledge.
Structures such as the Hero's Journey are accepted as increasing creative output when idea streams (such as in screenwriting) are needed.
Product developm...
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