Article: Loosing My Virginity

Loosing My Virginity

?Loosing My virginity? is an autobiography by Richard Branson, chairman of ?virgin group?. This title was choosen over other title like ?Virgin Group? or something similar to that would have bring a boring & very sober review and attention of readers. It is not that what lies beneath, that is equally important. But first target of any initiative, marketing move should be targeted at capturing the mind space where it matter most in the customer mind. Marketing share initiative has only single target to achieve. Capture mind of customer before capturing the market share.



Marketing more should coerce prospect to ask questions. It is a fight rope to walk, as it has potential danger to confuse prospect. And a confuse prospect is a negative advocate for a brand. It is better not t...
 

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Loosing My Virginity

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