Article: Surviving Survival
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Surviving Survival
Aren't you tired of sitting around waiting for something to finally happen?
I just got off the phone talking with my friend James. We spoke about how his business was doing, and I asked what he planned on earning this year. His response surprised me:
'Making money's not my focus now. I don't really think this is the right time--I'm planning to just hold on until things get better.'
James is usually pretty optimistic and 'survival' is not part of his normal vocabulary, so I started wondering about others I know: my consulting clients, people who take my DYBO business-doubling e-course, people I meet speaking. One client wrote they had 'survived' last year, but had 'done the unpardonable -- cut marketing.' Another told me, 'Well, we made it. But w...
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