Article: Make Your Business Card Your Best Salesman
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Make Your Business Card Your Best Salesman
You need a business card. So now you have to decide what it should say and what it should look like.
Before asking the inevitable questions about the design of your business card, you should ask what its function in your overall marketing plan should be. Above all you want to make sure it communicates the most important things about you and your company.
**Include Your Most Important Sales Message**
We all know a business card should contain basic contact information: your name, company name, address and phone number. But probably even more important is conveying your Most Important Sales Message. If you don't have an "MISM", you should create one. It is a brief, succinct statement of what your company is about. It is the answer to the question:...
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