Article: Networking: Increasing Your ROI
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Networking: Increasing Your ROI
Networking requires an investment of time, money and effort. Here are four ways to be sure your return on that investment is worthwhile.
Decide what you want
Why are your attending networking events? Are you looking for a new job? More business? Social contacts in a new home town? Whatever your purpose, stay focused on it, or things can slide into just another long lunch.
Attend the right event
If you are, say, a graphic designed looking for clients, why spend your time at an event for graphic designers? OK, you might be able to pick up some overload business from some designer who is super busy, but that's a very small poor to fish in. You'd be much better off mixing with folks from businesses who use design work. Seems obvious, ...
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