Article: Outflow Equals Inflow
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Outflow Equals Inflow
There is a very simple formula which you should always remember when it comes to selling a product or service, or simply trying to get traffic to your website. That formula is:
Outflow = Inflow
Clarified, all this means that the amount of inflow you receive (traffic, sales, etc.) will be equal to the amount of outflow (promotion, marketing) you put into it. This is not to say that to make a dollar you have to spend a dollar on promotion. That would be crazy. But, it does say that your income will be directly proportional to your outflow.
One might think this is common sense, but I assure you it isn't. I can't count the number of times I have either worked with in some way or heard about a company who is in the financial red and the first thing t...
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