Article: Reciprocal Links: Look Before You Link
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Reciprocal Links: Look Before You Link
A reciprocal link is when a web site links to you and you link back to them.
If you own a website, I'm sure you've received emails asking for link exchanges. This article's purpose is to help you decide who you should be linking to and why.
Look before you link!
Indiscriminate linking can be harmful to your search engine rankings and your reputation. When considering another website for a link exchange, always check out the potential link partner's web site and the page that your link is going to be placed on.
Five essential rules to follow when choosing a link partner.
1. Make sure that the website is related to yours. For example, if you're a real estate agent, don't exchange links with pages about diet pills or c...
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