Article: Promoting Your Website Through A Press Release
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Promoting Your Website Through A Press Release
Have you ever gotten one of those letters from your local property tax appraiser, informing you that your tax bill is going up about 20 percent?
I got one of those recently, so I took it to my friend Joe Gross in San Antonio. He appeals property tax assessments for a living.
"Man," he said. "I've never seen assessments shoot up like they have this year."
My "news antennae" shot up. Then when he showed me his new web site, which gave property owners a chance to look up appraisals of other homes in their neighborhood, I told him, "Joe, you've got write a press release about this new website."
I helped Joe put together a press release and distribute it to local radio and TV stations. A few nights later, there was Joe, on the evening ...
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