Article: How PR Makes A Manager's Life Easier
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How PR Makes A Manager's Life Easier
Things are pleasant for many business, non-profit or
association managers when their public relations people
deliver newspaper and talk show mentions, informative
brochures and videos, and special events that attract a lot
of people.
But things could be much more pleasant for those managers
if their PR teams were to deliver the kind of behavior change
among their key outside audiences that leads directly to
achieving their managerial objectives. And, by so doing,
persuade their most important outside audiences to their
way of thinking, moving those folks to take actions that
help the managers? department, division or subsidiary succeed.
Put another way, the question managers really face is
this: are you simply looking for publi...
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