Article: Five Critical Tests Every Press Release Must Pass
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Five Critical Tests Every Press Release Must Pass
You've heard "them" say it, haven't you?
By "them" I mean the experts. The teachers. Even some people from advertising & PR agencies.
They'll tell you there's only one way to do a press release "right."
Single page, double spaced, 12 point type.
Bull...
I've been working in radio and TV full time or part time since 1972, and that means I've seen thousands of press releases.
I never threw one away because it didn't fit the "classic" or "standard" format you hear about so often.
A journalist -- especially a journalist working on deadline -- doesn't care about that stuff...
There are, however, five things that *are* important, and if your press release doesn't have them, it ...
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