Article: Keywords, Choose Them Wisely
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Keywords, Choose Them Wisely
By now you have likely heard that keywords and keyword phrases, are extremely important in having search engines display your website. So how do you choose them? Guess? Ask a friend? Check successful competitors sites? There is a better way!
First let?s digress. There are a lot of things that affect your ranking in search engines and ultimately how many sales you make from you website. The quality of the (and amount of)content on your site, how many links point to your site, what keywords are used, how they are used, even the age of your site can play a factor. Large companies spend thousands on getting their companies to the top of the rankings and keeping them there. If you?re a small company trying to compete with these large budgets, you are likely to come up short.
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