Article: Common Mistakes That Can Kill Your Web Copy
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Common Mistakes That Can Kill Your Web Copy
Sometimes learning what not to do is as important as learning what to do. Copywriting is no exception. I oftentimes see copy that is well written, but obviously created by an amateur. How do I know? One or more of the following five mistakes was made and that killed the copy? dead.
Once you understand why these mistakes are, in fact, mistakes, you can easily avoid them. It isn't like they are complicated concepts. It just takes someone to bring them to your attention so you can guard against them.
Pull up your site in a browser and follow along. See if you've made any of these mistakes on your site.
#1 - Writing Without Knowing Your Target Audience
This is, without a doubt, the biggest mistake of copywriting and the #1 killer of c...
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