Article: Motivation, Quality And Individual In Third Wave Companies
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Motivation, Quality And Individual In Third Wave Companies
Second-wave companies are in the business of getting bigger. Size is their religion. Third-wave companies are more interested in finding a better way.
This leads to a primary third-wave goal: to make yourself and your own products obsolete. No one should be more competent at that than you. Our Macintosh replaced the Lisa; Apple IIgs was designed to replace the earlier Apple IIs. What we do is find ways to give people a growth path ? upgrade ? to the next product, to the future, not abandon customers who have bought the now-obsolete product. The way we renew ourselves is to supply our customers with meaningful differences. In second-wave companies, the product objective is generally meant to give customers better sameness ? an improved version of their same old product.
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