Article: Does Your Marketing Plan Need Changing?
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Does Your Marketing Plan Need Changing?
Change is good, right? Not always. But when is it bad? Is it a question of good or bad? Sounds philosophical. Maybe it is.
Philosophize on this?why would one take something that is going good ? no.. great ? and change it? Obvious answer is to make it better. Not!
In business or in marketing, change is not always good. When you have certain promotional actions that are in place making things happen, or in better terms, making you money ? don?t change them! Why do I say this? Because I see it time and time again. Someone has a marketing campaign that is bringing in a good return on investment and they up and decide to change their postcard! What?!?!?!?!? Change your postcard ? why??????? ?Er uh, we just decided to do something different.?
And then...
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