Article: "How To Sell Your Complex Products Or Services With 'Two-Step' Marketing"
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"How To Sell Your Complex Products Or Services With 'Two-Step' Marketing"
Summary: It's difficult to sell complex products or services using traditional advertising methods. You can use "two-step" marketing to both educate your target audience and establish yourself as a trusted advisor. Result: more sales.
It's getting more difficult and expensive to sell products and services, (especially complex ones) using traditional advertising approaches.
That's because it's hard to provide enough information and build enough trust in the space of one ad or letter to motivate prospects to take action on your proposition.
Even if you're only asking prospects to visit your showroom or contact you for a free consultation, it's getting harder and harder to get results, because people are wary of being subjected to a sale...
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