Article: The Nude Model

The Nude Model

Nothing to be very sassy about it. Nudity could be a very crowd pulling idea of marketing. But here NUDE is a new way of modeling a business and see the business environment in a new light called ?NUDE? model. It is an acronym stand for



N = Novelty.

U = Utility.

D = Dependability.

E = Economy.



Take the case of fax machines we are so familiar with. But in early period of fax machine, this was novel idea. People ask a lot why anyone should sent data over a telephone line. Slowly but gradually it picked up and became an essential tool of any business. There it became a utility. It lost novelty.



If we study the growth of computer industry, ideas look utility to many and novel to a big part of crowd. It is hanging in between. Man...
 

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The Nude Model

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