Article: What You Don't Know About PR Can Hurt You
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What You Don't Know About PR Can Hurt You
What You Don?t Know About PR Can Hurt You
And hurt bad if you are a business, non-profit or association
manager. Especially when you rely too heavily on tactics
like special events, brochures and press releases to get your
money?s worth.
Instead, pursue public relations that does nothing less than
alter individual perception and lead to changed behaviors
among those key outside audiences of yours.
In other words, the best approach does something positive
about the behaviors of those key external audiences
that MOST affect your operation.
That approach persuades your important external folks to
your way of thinking, and moves them to take actions that
allow your department, division or subsidiary to succe...
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