Article: Needs Based Selling
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Needs Based Selling
I am sure you are familiar with the phrase, ?I could sell ice cubes to an Eskimo.? First, allow me to personally congratulate anyone out there who has sold ice cubes to an Eskimo, for I believe this to be quite a difficult task to accomplish.
You would have to be one heck of a sales person to accomplish this, but why would anyone waste their time selling somebody something they didn?t need?
First of all, imagine how long it must have taken to pull off a sale like that, I doubt the Eskimo jumped at the chance, it must have taken a lot of persuasion on the part of the sales person.
Second of all, the Eskimo doesn?t need ice cubes, so why would anyone waste their time selling them to an Eskimo.
Okay, enough about the selling of ice c...
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