Article: Business Names Can Bring Good Fortune
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Business Names Can Bring Good Fortune
Judging only from the name, which company comes across as more crisply efficient, Order Out of Chaos or Ockahochee Organizers, Inc.?
Which business seems more innovative, Kabloom or Finest Flowers?
Which consulting firm seems more dependable, RP&G Consulting Partners or Skyhunters Consulting?
A company name can influence perceptions - attracting or repelling not only customers but also media people and joint venture partners. It does so through these and other factors:
* the style of the name
* how the name comes across to the ear
* the length of the name
* the personality it conveys
* any explicit or implicit message the words convey
* echoes of famous nam...
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