Article: New Uniforms Could Be The Gold Charm For The Golden Arches
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New Uniforms Could Be The Gold Charm For The Golden Arches
New designer uniforms could be the gold charm McDonald?s needs to connect their new hip marketing campaign to their fast-food restaurants. This possible gold charm for the fast-food chain has the ability to let the actual fast-food restaurants reflect the image they are portraying in their advertisement campaign. The new ?I?m lovin? it? marketing campaign has attracted a youthful audience to the fast-food chain. However, when this trendy younger crowd comes to McDonald?s, they do not see the same fashionable place that they saw in the commercial. Instead, they see the same thing that they would see at just about any fast-food restaurant. McDonald?s hopes to further entice this target market into their restaurants by updating their restaurants with new employee uniforms.
This...
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